Custom Insights

Powerful media monitoring meets expert human analysis.

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What is Custom Insights?

Custom Insights combines the best of our data-driven media monitoring platform with the human expertise of our media, social and strategy specialists. Backed by PA Media Group – 150 years at the heart of Britain’s media landscape – this new service delivers deeper analysis and actionable insights to help organisations elevate their communication strategies.

Custom Insights offers flexible options, whether you need in-depth one-off campaign analysis or regular strategic check-ins. All reports are enhanced with expert human analysis, including sentiment tracking, competitor benchmarking, social media insights, and personalised editorial consultation with PA journalists.

What is Custom Insights?

Custom Insights combines the best of our data-driven media monitoring platform with the human expertise of our media, social and strategy specialists. Backed by PA Media Group – 150 years at the heart of Britain’s media landscape – this new service delivers deeper analysis and actionable insights to help organisations elevate their communication strategies.

How it works:
We monitor everything
From online and social to podcasts and print.
We analyse with purpose
Senior analysts uncover meaning from the noise.
You act with confidence
Strategic insights ready for your boardroom.

Key features

  • Monthly or quarterly reporting
  • Optional social media deep dives
  • Stakeholder-ready presentation decks
  • Benchmarking against UK-wide newswire content
  • 90-minute editorial consultation with PA journalists
Why Custom Insights?

Targeted data collection

Customised coverage tracking across online, social, broadcast, podcast, and print.

Sentiment analysis

Tailored analysis of media coverage and social mentions, unpacking sentiment trends over time and how key campaigns impact public perception.

Trend and theme identification

Track evolving shifts in customer interest and opinion, and zoom in on topics, geography or demographics.

Influence and 
reach analysis

Assess the reach, impact, and influence of media mentions, including outlets, journalists and influencers who are most impactful for your brand.

Competitive analysis

Analyse how competitors’ media presence compares to your brand and identify critical gaps in coverage.

Actionable recommendations

Going beyond raw data or metrics, Custom Insights can highlight strategic recommendations to inform your messaging, engagement strategies and content creation to better align with audience expectations and improve brand perception.
Special Reports
Our team can produce additional reports to analyse specific campaigns, extending to daily briefings and analysis for your stakeholders for key periods in your calendar.
Onboarding
Custom Insights clients will be invited to an onboarding session with their account manager and members of our specialist team.
Account Management
and Reporting
Throughout your time as a PA Mediapoint customer you will have access to an account manager to ensure that you are getting maximum value from your combination of insight and platform services.
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