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The UK’s first ‘Bagelizza’
Date:
04 February 2019
Client:
New York Bakery Co.
Agency:
Wild Card PR
Challenge
PA Media were commissioned to produce content for The New York Bakery Company. We created B-roll, an editing package and a PA edit for the launch of the UK’s first ‘Bagelizza’ in celebration of National Bagel Day and National Pizza Day. The aim was to produce mouth-watering content that showcased the bagel-pizza mash-up and inform consumers of the product giveaway.
Solution
We filmed the making of the Bagelizza at a London Pizzeria, capturing the range of authentic ingredients used and the colossal size of the Bagelizza. We created a bespoke edit for PA with supporting captions to ensure media appetite and interest in the story.
Results
Both the PA and branded edit were picked up by online media such as: The Evening Standard, Fab UK Magazine, British Baker, The Independent and The Daily Star.
