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Sainsbury’s, Launch of Comic Relief’s Red Nose Day 2015

Client:
Sainsbury’s
Agency:
Cake Group
Services:
Video & photography

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Challenge

To gain online and print media coverage to launch the nine new character-themed red noses available at Sainsbury’s

Solution

  • Provided a consultancy to discuss ideas to maximise the coverage for the launch
  • Created a shareable creative video to grab the audience’s attention
  • Created images that appeal to online and print editorials
  • Distributed the content through Press Association Video and Photography Wires




Results

  • Over 300,000 views on YouTube in the first month
  • Images were distributed on the PA Picture Wire
  • Resulted in several national newspapers covering in print including Daily Mirror, Daily Star and the Metro
  • Used by over 25 websites with national news, weekly magazine websites like This is Local London and Heat World


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