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NatWest, Pigs by Kids Competition

Client:
Natwest
Services:
Video

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Challenge

To excite children into entering Pigs for Kids competition to create new iconic NatWest Piggy Bank and inform parents of the application process.

Solution

  • Storyboard creative video concept using clear messaging to create understanding and clever creative storytelling to engage children.
  • Shot and edited 2 minute piece using music and graphics that appeal to children.
  • Incorporated old NatWest Pigs advertising to maximise the nostalgic appeal for parents.
  • Tailored content for owned and shared media to maximise exposure potential.




Results

  • 185,000 hits on YouTube. Ranked as the most viewed on the NatWest page
  • 2,050 competition entries
  • 23,000 votes cast
  • 3 finalists
  • 1 winner


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