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National Paw-trait Gallery
Date:
06 February 2019
Client:
Facebook
Agency:
Hope & Glory
Challenge
PA Media were commissioned to produce content for the launch of Facebook Watch’s bid to find the ‘World’s Most Amazing Dog’. We created B-roll, an editing package and a PA edit to capture iconic dogs and inform consumers of the exhibition.
Solution
We filmed the opening of London’s first National Paw-trait Gallery, designed especially for dogs, with portraits hung at both human and dog eye level. We created B-roll, an editing package and a bespoke edit for PA to ensure media interest in the story.
Results
Content was shared on the PA wire and distributed across social media channels. The PA edit was picked up by The Evening Standard and the Huffington Post created a tailored edit from the B-roll provided.
