+
Museum of London, Sherlock Exhibition
Client:
Museum of London
Services:
Video & photography
Challenge
Promote the much anticipated arrival the new Sherlock exhibition and to launch the new Sherlock inspired ‘London Tweed’ designed by the museum and modelled by Tinie Tempah at London Collections Men.
Solution
- Secured Sir Ian McKellen, the most recent incarnation of Sir Arthur Conan Doyle’s character Sherlock as spokesperson for a short film which was screened at the opening night. The video we also seeded to gain a wider interest.
- Created a short promotion video to celebrate and promote the opening of the exhibition for the Museum of London’s website and YouTube channel.
- Advised on photography to capture the most interesting exhibits, such as an authentic Victorian era deerstalker hat to enticing visitors and gain media coverage.
- For the second part of the campaign we created and distributed an editorial feature video to mark the launch of the ‘London Tweed’ featuring Tinie Tempah.
Results
- Seeded the video for the short film securing placements on the Huffington Post, Digital Spy, The List, the Mirror and the Evening Standard.
- Featured on Sir Ian McKellen Facebook page receiving:
5,445 Likes
514 Facebook shares
A Facebook reach of 795,600 people
24,488 YouTube views
‘Sherlock: Exhibition Preview’ results:
8,508 YouTube views
‘London Tweed with Tinie Tempah’ results:
12 national online editorial sites including The Mail Online, AOL and MSN.
225 Facebook Likes
34 Facebook shares
A Facebook reach of 37,440 people
8,495 YouTube views
- The images went out on the PA Photography wire resulting in fantastic coverage in national newspapers like The Guardian, Daily Telegraph and The Scotsman to name a few.
