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Lancome and the National Literacy Trust
Date:
13 September 2018
Client:
Lancome and the National Literary Trust
Agency:
FHF
Challenge
PA Media was commissioned by FHF London to capture the moment that Kate Winslet helped launch a new literacy campaign targeting young women, set up by a partnership between Lancome and the National Literacy Trust.
Solution
We helped the client shape their plan for the launch and choreographed the video and photo shoot in order to minimise impact on the press launch in the event space while still gathering great content.
Results
The launch was covered in national media and our edit ran on the PA video wire ensuring widespread distribution.
