+

Guinness World Records, 60th Anniversary

Client:
Guinness World Records
Services:
Video, radio & photography

Group 10 Created with Sketch.
Challenge

To create global coverage for GWR’s 10th GWR Day, in their 60th anniversary year

Solution

  • Provided broadcast PR and photography consultancy to maximise coverage for 10th GWR Day
  • Created editorial content (video and photography) for online and broadcast use
  • Conducted full UK and International media relations sell-in
  • Distributed the content through Press
    Association Video and Photography Wires
  • Created social media edit for YouTube and Facebook pages




Results

  • Over 166,000 views on GWR YouTube channel
  • Broadcaster APTN used it for their 6pm news bulletin.
  • Coverage on over 200 online media sites including  the Sun, Independent, Mirror, Mail Online, Express, Digital Spy Huffington Post and globally on over 50 broadcast channels
  • Images appeared on ITV and the Daily Mirror to name a few


Group 11 Created with Sketch.
Group 13 Created with Sketch.
Group 11 Created with Sketch.
Group 13 Created with Sketch.