+
Danone – Freuds
Client:
Danone
Services:
Video + photography
Challenge
PA Assignments were commissioned by Freuds on behalf of Danone, to create editorial video / photography content for the launch of a new product range and key research showing 72% of millennial families want products with simple ingredients.
Solution
We filmed celebrity brand ambassadors Tom & Giovanna Fletcher, hosting a cooking class for young families. We interviewed the celebrities to ensure key messaging was met and an informal Q+A with the talent / families took place to capture real views on the matter in hand.
Results
We created B-roll, A-Roll and a PA edit. The content was picked up by the likes of the Belfast Telegraph and the Daily Mail.
