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Crime Museum Uncovered

Client:
Museum of London
Services:
Video & photography

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Challenge

To create the video and photography assets to promote the opening of the Crime Museum Uncovered exhibition at the Museum of London.

Solution

  • Provide a consultancy to pinpoint content ideas to maximise coverage of the exhibition.
  • Create multiple video packages profiling the items contained in the museum and the reaction from visitors at the official opening.
  • Capture images that appeal to online and print editorials.




Results

  • Content featured on the Telegraph, Guardian, Daily Mail, Evening Standard and Londonist.
  • Packages distributed on PA Video Wire, resulting in hits on Yahoo, AOL, MSN and BT.
  • Images distributed on PA Picture Wire.
  • More than 20,000 views on Museum of London’s social media channels.


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