Celebrity Mum of the Year 2016

Client:

Icelolly.com

Agency:

Frank PR

Services:

Video & photography

To create newsworthy coverage of the announcement of Giovanna Fletcher as icelolly.com’s Celebrity Mum of the Year 2016.

Solution

Created editorial video and photography content for use in national online and print media that was shot and turned around in 1 day
Consulted on how to create a visually interesting video with limited shots and found solutions that fit with the client’s requirements and what the celebrity talent was happy to film
Requested unique home video footage that brought a true personal element to the video
Ensured relevant and current news angles were explored within the video while keeping on brand with messaging

Video was distributed through the PA Video Wire resulting in coverage on AOL, Huffington Post, BT, Yahoo News, OK!
Photography also appeared on Daily Mail, Express & Star, Irish Examiner, TVE.ie, Magic, Female First, Evening Times, Clyde 1