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Catapult Transport Systems, Lutz Pathfinder Pod Launch

Client:
Catapult Transport Systems
Services:
Video & photography

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Challenge

To raise awareness of the ‘Lutz Pathfinder’ pod that will be available on the streets of Milton Keynes in late 2015

Solution

  • Produced broadcast quality footage for media and co-ordinated news crews filming at the unveiling
  • Created an edited package for online media and PA video
  • Pro-active distribution from our media relations team
  • Video was also seeded to gain more coverage and reach a wider audience
  • Produced editorial photography to gain national press coverage




Results

  • Broadcast coverage included BBC News, Sky News, ITV, Reuters, AP, Press Association, and Good Morning Britain
  • Online media coverage included Mail Online, Daily Express, Telegraph, Mirror Online, IBTimes, Guardian, The Independent, FT and ISP’s such as; MSN Video, Yahoo News, BT and Aol
  • Over 15,000 shares and views on YouTube and Facebook
  • Images went out on the PA Picture Wire and were used in the Metro and Mail Online


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