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British Library – Unification of Magna Carta

Client:
British Library
Services:
Video

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Challenge

To document the historic unification of the four surviving 1215 Magna Carta on its 800th anniversary and create global coverage

Solution

  • Provided broadcast PR and photography consultancy to maximise coverage on the 800th anniversary of Magna Carta
  • Created editorial video content for broadcast and online media
  • Invited media to this unique event before it was open to the select few from the public
  • Conducted a full national media sell-in to national, online and London bureaus




Results

  • National broadcast coverage on BBC, Sky, ITV, Reuters, CNN, AP, Al Jazeera, AFP and PA
  • Online coverage on Mail Online, Daily Express, Telegraph, The Independent, IBTimes, Huffington Post and ISP’s such as; Yahoo News, MSN, Aol, BT and Talk Talk


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