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Actimel For Kids Campaign Launch

Client:
Actimel
Agency:
Frank PR
Services:
Video & photography

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Challenge

To produce creative video content for online organisations to increase sales of Actimel for Kids

Solution

  • Wrote a script for the presenter led cooking film which would be distributed to online organisations
  • Created one editorial video and 3 social videos. The first one was used to drive traffic to the other videos
  • Produced editorial photography images for the media
  • Distributed the content through Press Association Video and Photography Wires




Results

  • PA Video distributed our video on the wire
  • Secured coverage on websites like Yahoo, Belfast Telegraph, BT.com, and TalkTalk
  • The images were distributed by the PA Photography desk and secured coverage in Hello! and Evening Standard


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