EMMET – Enriched Moderated Metadata
Enriched metadata that powers smarter content discovery.
EMMET is a human-in-control AI-supported, solution that enriches assets at scale with engaging and inspirational metadata to drive content discovery, audience engagement, personalisation and recommendations.
Additional metadata to elevate content discovery experience
As consumer choice becomes more fragmented across multiple platforms with ever-growing content catalogues, audiences are frustrated, spending the equivalent of nearly five full days per year deciding what to watch.
EMMET eases that frustration by adding relevant and inspirational metadata to assets, which focuses consumers on the films and TV shows that match their current mood, interests or viewing history.
By deepening descriptive layers of metadata, EMMET enhances our customers’ search functionality and turbocharges their recommendation engines – driving stronger engagement and quickly surfacing content across vast catalogues.
From mood to music to location – all live in our TV API
Enriched metadata from EMMET including moods, themes, soundtrack choices and filming locations is already live, delivered through our TV API as an add-on to our market-leading linear TV listings and Where to Watch streaming data.
So, whether your audiences are looking for something funny, scary or uplifting, or recommendations to coincide with celebrations including Black History Month, International Women’s Day and Pride, EMMET can seek out the additional metadata that matters.
Human controlled. AI supported. Same commitment to accuracy.
EMMET harnesses the power of AI to search, locate and return additional metadata from publicly available and trusted sources in response to continual customer feedback and consumer trends.
Before enrichment is applied, every data point is diligently reviewed by our trusted team of experts. Our human in the loop approach mirrors the wider PA group’s customer-centric commitment to integrity and innovation.
Enriched content data tailored to your requirements
Embedded in our market-leading Pawa metadata management and distribution system, EMMET can be quickly configured to meet the changing requirements of customers and end-users.
We work with customers to constantly refine and expand the tool’s parameters, ensuring enriched metadata is tailored to their specific requirements.
Designed to support fast-moving workflows, EMMET enables delivery to tight deadlines, with a focus on accuracy and quality overseen by a team of human moderators.
