
Where News meets PR
What’s next in media disruption?
About this PA Meets:
Facebook was born 2004, Twitter in 2006 and Snapchat in 2011. These platforms have fundamentally altered the way the media works and their relationship to media consumers.
The disruption in the news media has changed how we think, react and engage in communications but what comes after this wave? And what further changes can we expect in the news and PR industries?
Event agenda:
Watch again as Bridgid Nzekwu hosts this event in the PA Meets series, where we gather leading media thinkers to help senior communications leaders understand where to focus next.
How newsrooms and media have adapted to digital disruption
The rapid emergence of AI and machine learning technologies
Personalised news consumption
The challenges and the benefits of disruption for news and PR

In collaboration with leading professional PR body the PRCA, PA Meets provides PR and comms professionals at all career levels the opportunity to hear from, and engage with, influential and respected figures in news and PR.
Format:
Interactive, online eventDate:
Tuesday 20th April, 12:00 BSTDuration:
45 minutes with a live Q&ASpeakers and special guests:
Our panel examine how newsrooms and media outlets adapt to the rapid emergence of trends and technologies, the benefits and opportunities of seismic shifts in journalism, and what’s next in media disruption.

Bridgid Nzekwu
Chair
PA Media
Bridgid is PA Media’s award-winning Director of Media Training, named ‘Outstanding Woman in Professional Services’ at the 2018 Precious Awards for her media training and communications work across the public and private sectors. She is a specialist in coaching high-profile speakers and spokespeople ahead of media interviews and public speaking and advises comms clients on media relations, crisis strategy and message development. Before moving into corporate communications Bridgid was a broadcast journalist for 20 years. She is a former Channel 4 News presenter/reporter and presenter for ITV News.

Polly Curtis
MD
PA Media
Polly Curtis has been a reporter, news editor, and then digital editor at the Guardian before leading HuffPost UK as Editor-In-Chief and then helping devise new business models with the slow news start-up Tortoise. In 2020 she took up the position of Managing Director for PA Media, the UK’s national news agency where she is responsible for editorial excellence as well as the commercial operation behind the agency.

Will Moy
Chief Executive
Full Fact
Will Moy is the Chief Executive of Full Fact, the independent charity of fact checkers and anti-misinformation campaigners. Will has led Full Fact’s work since work began in 2008. He has served on advisory groups for the Economic and Social Research Council, Ofcom, the Pew Charitable Trusts, and HM Treasury; and regularly gives evidence to Parliamentary committees and other inquiries.
Before Full Fact, Will worked in the House of Lords for the non-party affiliated peer, Lord Colin Low.

Sarah Brown
Head of News Partnerships
Facebook
Sarah Brown is head of news partnerships for Northern Europe at Facebook. She previously worked in journalism and media comms for 15 years, working at the BBC News website before joining Al Jazeera in 2006, working in Qatar and Washington DC, where she reported on the 2008 US presidential election.
Most recently prior to joining Facebook she worked at CNN International in London. She also spent two years in charity communications, working at Oxfam as a senior press officer and as deputy chief executive of the Women’s Resource Centre. She is based in London.