+

AIA, Potholes Radio Day

Client:
AIA
Agency:
HMPR
Services:
Radio Day

Group 10 Created with Sketch.
Challenge

To highlight the need for the Government to invest £12 billion to get the country’s roads into a good state of repair.

Solution

  • Advised they undertake a Radio Day as an effective way to promote their key messages.
  • Used Alan Mackenzie, the Chairman of the AIA and the AA as a spokesperson allowing him to reach a vast audience while utilising the UK’s most trusted source of media.






Results

  • We secured a potential weekly reach of over 20 million people
  • Interviews on over 45 quality radio stations across the UK
  • Including 2 national shows and Sky News Radio which goes out to over 300 commercial stations.
Group 11 Created with Sketch.
Group 13 Created with Sketch.