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AB Sugar, Sugar Levels Radio Day

Client:
AB Sugar
Agency:
Fisburn Hedges
Services:
Radio & newsbite

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Challenge

To educate listeners about calorie consumption and to be more cautious when choosing a low fat / low sugar diet. New research was released to support the story showing that people have a significant lack of knowledge about their calorie intake.

Solution

  • Conduct a Radio Day to reach the target audience
  • Analysed research finding the strongest news hook for regional and national radio stations.
  • Produced a video to reach a wide audience for the campaign






Results

  • Reached a potential listenership of 1,670,000.
  • Secured quality interviews on BBC Radio Scotland, BBC Radio Wiltshire, BBC Radio Cornwall, Sunrise Radio, Signal 107 and CFM
  • Spokespeople were also interviewed by Sky News Radio reaching a potential 300 commercial stations.