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Adam Gemili for Sainsbury’s Anniversary Games

Client:
Sainsbury’s
Agency:
Run Communications
Services:
Photography

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Challenge

To photograph 200m European champion Adam Gemili as he announces his participation in the Sainsbury’s Anniversary Games.

Solution

  • Created the perfect backdrop scene at Formans Fish Island
  • Emphasizing the amazing view over Olympic park stadium
  • Distributing the photo content to the media and through the Press Associations Photography wire






Results

  • Secured coverage across both national and regional papers online
  • Pictures featured in the Telegraph which average around 2.6m hits per day
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