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Canary Wharf Winter Lights
Client:
Canary Wharf
Agency:
Brands2Life
Services:
Photography
Challenge
To photograph the Canary Wharfs Winter Lights festival 2016, which features a number of innovative digital illuminated sculptures.
Solution
- Create an atmospheric night time feel to the exhibition and capture engagement with members of the public and the artists involved
- Emphasise the various colours and technologies used within the installations
- Distribution of the photo content to the media and through the Press Association’s Photography wire
Results
- Secured distribution of images onto the PA Wire.
- Pictures featured in print for the national Times newspaper (400,000 copies per day) and regionally the Western Daily Press (27,000 copies per day)