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Eduardo Paolozzi at the Whitechapel Gallery
Date:
15 February 2017
Client:
Whitechapel Gallery
Challenge
PA Media were commissioned to take the official photographs for the press view of a major retrospective of Paolozzi’s work at the Whitechapel Gallery in east London which opened to the public on 16 February.
Solution
Our aim was to create a series of vibrant images that show off the exhibits and compel the audience to visit the exhibition for themselves.
A series of photos were taken of the exhibition with models posing in front of the pieces wearing iconic artists’ prints as well as of staff and private view guests naturally admiring the works.
One of the photos shows a model wearing a modern replica of a 1953 Horrockses dress featuring fabric designed by Eduardo Paolozzi as she stands in front of The Whitworth Tapestry (1967).
Results
This series of images attracted a huge amount of print and online press, gaining coverage in many newspapers, including: The Times, The Scotsman and Western Daily Press.