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Magnum 25th Anniversary

Client:
Magnum
Agency:
Golin
Services:
Video & photography

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Challenge

To mark Magnum’s 25th birthday and to promote the uniquely designed chocolate dress by Henry Holland

Solution

  • Created video concept of Henry Holland’s uniquely designed chocolate dress
  • Produced editorial video and captured photography content of the event including an interview with Henry Holland to strengthen its appeal
  • Distributed the content video an active sell-in to the media and through the Press Association’s Video and Photography Wire




Results

  • Secured coverage for the video and photography on the Mail Online who average 3.6 million hits a day
  • The Daily Star, Yorkshire Post and Irish Independent also featured the video as did fashion and beauty website, My Fashion Life and Beauty and the Dirt
  • PA Video also ran the footage securing hits a variety of ISPs including MSN & Yahoo


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