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Kellogg’s launches “Wearable Brek”

Client:
Kellogg’s
Services:
Video & photography

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Challenge

To gain broadcast and online coverage of Kellogg’s new “Wearable Brek” inventions to demonstrate how breakfast can be fun for families.

Solution

  • Provided a consultancy to pinpoint ideas and maximise coverage of a stunt at the Cereal Killer Cafe
  • Filmed and edited a shareable creative video within a tight deadline
  • Created images that appealed to online and print editorials
  • Pro-actively distributed content to our media contacts
  • Seeded video to gain more coverage and reach a wider audience




Results

  • Coverage of video on 33 websites including Mail Online, Independent, Daily Record, Huffington Post and ITN
  • Video distributed on PA Video Wire, resulting in hits on Yahoo, AOL, MSN and BT
  • More than 13,000 views on Youtube
  • Seeding campaign over-delivered by 8% after video was placed on Daily Express, Mirror Online, Telegraph, Metro and Sun Online
  • Images distributed on PA Picture Wire and used by Mail Online, Belfast Telegraph and International Business Times


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