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Airbnb Floating House

Client:
Airbnb
Agency:
Hope & Glory
Services:
Video

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Challenge

To produce a video of an Airbnb house floating down the River Thames that will appeal to national and international media.

Solution

  • Discuss filming ideas and logistics with client to gain maximum exposure of stunt.
  • Turn around the filming and editing of activity in a morning so the client can distribute to media in a timely fashion.
  • Direct and co-ordinate boats during stunt to ensure newsworthy video and images are captured.




Results

  • Content featured nationally and internationally, including on the Guardian, Daily Mail, Independent, Huffington Post, Metro and Evening Standard.
  • Video distributed by Press Association resulting in hits on Yahoo, MSN, BT and AOL.
  • 80,000 views on AirBnB’s social media channels.
  • Hope & Glory awarded PR Week Awards Culture, Media, Sport and Travel Campaign of the Year, 2015.


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