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Star Wars Stormtroopers Take Over London
Date:
15 December 2016
Client:
Disney
Agency:
Taylor Herring
Services:
Video & photography
Challenge
PA Media was commissioned to produce video footage for an edited package for online media as well as B-Roll for broadcasters. Our aim was to achieve coverage of the video online to promote the release of Disney’s ‘Rogue One: A Star Wars Story’.
Solution
With the story going live on Thursday 15th December to tie into the release of ‘Rogue One: A Star Wars Story’ in UK cinemas; our sell-in to online media began the day before. This helped to ensure that video desks were aware of the upcoming story and content.
Results
- The video secured on multiple national sites including the Evening Standard; Telegraph; Mail Online and the Independent. Coverage was also secured on Time Out, with the video currently at 34K likes, 31K shares and 3.3M views.
- PA video also ran the edited package and B-Roll and as a result of this, the video was picked up by BT and the Belfast Telegraph.
- We also received a B-Roll request from CNN the following day, meaning that the coverage reached an international audience.
- Overall an excellent range of coverage was secured across national sites and international broadcasters.