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Star Wars’ John Boyega teaches kids to ‘Train Like A Jedi’
Date:
28 June 2018
Client:
Disney UK and Public Health England
Agency:
Freuds
Services:
Video & photography
Challenge
Freuds asked PA Media to help Disney UK and Public Health England promote their campaign to get kids healthy by training “Like a Jedi”. The task was to create a “never forget” moment as Star Wars actor John Boyega visited his former London primary school.
Solution
Working closely with the school, the team carefully planned a complicated technical shoot to not just deliver amazing content but also to set up a genuine surprise for the children meeting their Star Wars hero.
Results
PA Media’s precisely-choreographed event was a huge success, with ITV News sending a crew to capture their own content – and our video was widely distributed and picked up by dozens of outlets. The video on our own YouTube channel has had more than 25,000 views alone.
