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From Oscar to Osc-her: Odeon celebrates women in film
Date:
27 February 2019
Client:
Odeon
Challenge
PA Media were commissioned to create an editorial video to showcase statuettes of three prominent women in film ahead of The Academy Awards 2019. Models of Olivia Coleman, Lady Gaga and Janey Gaynor, the first women to win an Oscar, were displayed at London’s famous Odeon LUXE Leicester Square.
Solution
The three statuettes were given center stage within the LUXE cinema screen, using the cinema spotlights within the theatre to create a dramatic look as the models were filmed being handled by women in white gloves. We focused on ‘The Favourite’ Oscar nominee Oliva Coleman as we filmed content in the Oscar’s bar at the venue.
Results
We created A-Roll, B-Roll and a PA edit for our client. PA Video distributed the package and it was picked up by The Metro and The Daily Star.